The data controller for the processing of personal data by Playwell.ee is: SwampFox OÜ (Nurme, Vahi Village, Harku Parish, Harju County, Estonia).

1. Protection of Personal Data

Personal data is information that the online store collects for the purpose of providing services, identifying individuals, contacting individuals for service provision, or resolving inquiries.

Playwell.ee undertakes to protect the personal data and privacy of its clients and users.

Playwell.ee’s activities online comply with all relevant activities and applicable European Union legislation and laws of the Republic of Estonia, including Regulation (EU) 2016/679 of the European Parliament and of the Council.

Playwell.ee implements all necessary precautions (including administrative, technical, and physical measures) to protect collected personal data. Access to modify and process data is restricted to authorized personnel only.

2. Security

All personal data obtained during visits to the Playwell.ee website and through purchases made in the account management environment are treated as confidential information. Encrypted data channels with banks ensure the security of the purchaser’s personal data and banking details.

Playwell.ee implements all security measures (including physical, IT, and organizational measures) to protect processed personal data. Access to personal data is restricted to authorized personnel only, and all personal data of Playwell.ee customers is treated as confidential information.

3. What data is collected?

• The information you provide when registering as a regular customer or e-shop user (including first and last name, personal identification code, email address, postal address, purchase history);
• The information you provide to us in connection with orders for goods/services and email communications

When visiting the Playwell.ee online store, the following anonymous data about the visitor is collected:

• Information about the use of the online store (including IP address, geographical location, browser type and version, operating system, referral source, visit duration, page views, website navigation, visit time and date, and other statistics. Additionally, we may use third-party services to collect, monitor, and analyze information regarding your interactions with us and our online store, including information about products and services purchased from us).

Data is collected about website visits and interactions to improve the website and enhance user experience.

For processing data of legal entities, we collect the company name, registration number, VAT registration number, address, email addresses for communication and invoicing, names of contact persons representing the company, their email addresses, and contact phone numbers.

Payments are processed by Montonio Finance UAB and Stripe Inc. When processing payments, Montonio and Stripe are separate data controllers who only provide Playwell.ee with information about the success of the payment. For banking services related to hire purchase, our partner is Esto AS.

4. Use of personal data

Playwell.ee may use your personal data for the following purposes:

• To fulfill the purchase and sale contract;
• To manage the online store;
• To customize the online store to your needs;
• To enable you to access and use the online store services;
• To send you the products you have purchased, sharing your delivery address with logistics partners;
• To send notifications and invoices and to receive payments;
• To send you the notifications you have requested via email;
• To handle inquiries, feedback, and complaints related to our goods that you have submitted;
• To send you regular emails about our new products, special offers, or other information that we think may be of interest to you, using the email address you have provided;
• To contact you to ask for permission to use/share your shopping experience in our marketing or sales materials.

5. How long is the collected data stored?

Data of individuals registered as regular customers of Playwell.ee are stored indefinitely. Anonymous technical data collected on the Playwell.ee website are also stored indefinitely. Data that Playwell.ee is required to keep by law (e.g., accounting data) are stored in accordance with the legal requirements.

6. To whom can the collected data be forwarded?

Playwell.ee is the controller of personal data. Personal data processed by Playwell.ee may be transferred without the individual’s consent only to an authority or person who has a direct legal right (such as a court or pre-trial investigator) and a justified need for it.’

Personal data processed by Playwell.ee within the framework of purchases are treated as confidential, and the right to process, release, or transfer this data belongs solely to the data owner (the client).

The name, phone number, and email address are provided to the transport service provider chosen by the client. If the delivery involves courier services, the client’s address is also provided in addition to the contact details.

If the accounting of the online store is managed by a service provider, personal data is transferred to the service provider for the purpose of conducting accounting operations.

Personal data may be transferred to information technology service providers if it is necessary to ensure the functionality or data hosting of the online store.

7. What rights does a person have to the collected data?

The right to access, correct, and terminate processing of personal data.

Individuals registered as regular customers of the online store have the right to access, modify/correct their personal data in the account management environment of the online store. If the personal data cannot be modified, accessed, or disclosed on the website, a request for data retrieval or correction must be submitted to us in a manner that allows identification. Where possible, data will be provided or corrected within 7 business days.

If you wish to opt out of promotional offers, please notify us via email at info@playwell.ee or use the special link provided at the bottom of our newsletters.

If there is no longer a legal basis for processing, disclosing, or providing access to personal data, you have the right to request cessation or deletion of data, as well as cessation of disclosure or access to data. To do so, please submit a request in a verifiable manner for identification purposes.

Customers have the right to request the cessation of processing their personal data or the correction, deletion, or closure of their personal data at any time. Playwell.ee will carry out the respective operation within three business days from the submission of the customer’s written request.

If the customer believes that their rights regarding the processing of personal data have been violated, they have the right to request the cessation of such violation from Playwell.ee, the Data Protection Inspection, or the court.

8. Privacy policy terms and changes

By using the Playwell.ee website, you acknowledge that you have read and agreed to these principles and terms. We reserve the right to modify the general conditions of the privacy policy as needed, notifying all relevant parties accordingly.

For any questions or concerns regarding our privacy policy or data processing, please contact us at info@playwell.ee.